Who knew? Girls who wear apple bottoms, that’s who. Ask any plus-size diva, like Kirstie Ally or Oprah Winfrey. Men prefer voluptuous gals, and when they’ve got arm candy they’re in the mood to show off, the freebies for women are extensive (drinks, dinner, and nights on the town).

One “Plump Admirer” said it best, “I like the same things as other guys do, and I just like more of it.” So, if so many guys out there choose big over small, why don’t they own up to it? Psychologists say it’s the ribbing they get from each other whenever they dare to confess a preference for something off the norm. Guys with super-skinny partners might, in some alternate universe, be razzed as much FA’s. Maybe “thin” has a better publicist. Weight is currently pretty unpopular in the news. Obesity has been getting a lot of bad press. It’s blamed for every ailment from cancer to heart disease. Shrinking it, losing it or removing it for good has opened the door to a multi-billion dollar industry. In a world where there’s famine, it’s pretty hard to imagine.

To be fair, experts insist there are just as many men fixated on skinny women as big ones. When asked what body types they married, most men who were polled said “average”. So why do women knock themselves out trying to squeeze into high fashion’s gangly template? Because we buy into the self-images they sell us, every bit as much as men. Well, that’s all changing.

At last, there is a place that has inspired a whole new wave of fashion; classy clothing that looks good on women of every size and shape, because they’re designed to. Check them out. There are tons of great styles, and freebies for women shopping online, like free shipping and discounts that get bigger the more you order. It’s about time!